Think like your customer

Email the library -- Place hold-- View catalogue record -- Other new items-- Twitter updates

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.
Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.
In addition, you receive:
(a)Solid marketing insights delivered in a fun, breezy style by a top corporate consultant and seminar leader
(b) Expert tips on how to maximize the value and profitability of relationships with corporate clients and customers

Calling the shots

Email the library --- Place hold-- View catalogue record -- Other new items-- Twitter updates







Nick, Alex and Indie are delighted to be chosen to star in a hot new reality TV show. But they soon realise that being a celebrity isn't all it's cracked up to be. The power they suddenly have is overwhelming, and Nick withdraws into himself, dropping out of school, stuffi ng himself with food and becoming increasingly violent. Things come to a head when he discovers that the TV company has been manipulating them, making things as stressful for them as they can. This makes ‘good' television – but it is the character's reactions that will make the most compelling viewing of all…